2:05 PM - 2:50 PM |
The Bottom Line: Turning Data Into Impact— One Insight at A Time
More data, more dashboards—more distractions. When everything is measurable, is tracking ROI still the bottom line?
The future of marketing isn't about drowning in numbers—it's about clarity, confidence, and impact.
Join Alita Harvey-Rodriguez, Founder of MI Academy, as she cuts through the noise, demystifies data, and uncovers the insights that drive growth. Learn how to make the most of your Marketing Efficiency Ratio (MER), optimise budgets with confidence, and transform email into a creative and commercial powerhouse—without the analysis paralysis.